How to Do Everything with Podcasting
Published on 16. July 2007
Book
Paperback/Softback
360 pages
978-0-07-226394-7 (ISBN)
Description
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
Subscribe to, download, and listen to podcasts
Get the right hardware and software
Plan, record, edit, and release your own podcast
Incorporate music, sweeps, interviews, and other elements
Connect with listeners using blogs, live chats, and user-created content
Profit from your podcast through advertising, networking, and merchandising
Tap into support services for help with production, hosting, bandwidth, and more
Create customer-focused or business-to-business podcasts
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
Subscribe to, download, and listen to podcasts
Get the right hardware and software
Plan, record, edit, and release your own podcast
Incorporate music, sweeps, interviews, and other elements
Connect with listeners using blogs, live chats, and user-created content
Profit from your podcast through advertising, networking, and merchandising
Tap into support services for help with production, hosting, bandwidth, and more
Create customer-focused or business-to-business podcasts
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Illustrations
150 Illustrations
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 21 mm
Weight
719 gr
ISBN-13
978-0-07-226394-7 (9780072263947)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Content
ForewordAcknowledgmentsIntroductionPart I: Get Started with PodcastingChapter 1: What Is Podcasting?Chapter 2: Who Is Podcasting and WhyChapter 3: Find Podcasts that Suit Your InterestsChapter 4: Download and Subscribe to PodcastsChapter 5: Listen to PodcastsPart II: Produce Your First PodcastChapter 6: Get the Hardware You'll NeedChapter 7: Get the Software You'll NeedChapter 8: Record Your First PodcastChapter 9: Edit Your PodcastChapter 10: Release Your PodcastPart III: Refining Your PodcastChapter 11: Determine What Your Podcast Should AccomplishChapter 12: Define Your AudienceChapter 13: Decide on Your ApproachChapter 14: Incorporate Standard Podcast ElementsChapter 15: Connect with ListenersPart IV: Make Money with Your Podcast Chapter 16: Make Money from Your Podcast Through Advertising and Other MeansChapter 17: Reach Out to Podcast NetworksChapter 18: Sell Merchandise Through Your PodcastChapter 19: Tap into Podcasting Support ServicesPart V: Use a Podcast As a Business Communication ToolChapter 20: Where Podcasting Fits in the Business WorldChapter 21: Your First Business PodcastsChapter 22: Podcast to Your Customers and Other Customers Chapter 23: Podcast to Build Your Company's ReputationChapter 24: Produce a Business-to-Business PodcastChapter 25: Use Internal Podcasts in Your BusinessChapter 26: Use a Podcast to Help Your Small Business CompeteAPPENDIX A: LEGAL CONSIDERATIONSAPPENDIX B: A GUIDE TO PODCASTING RESOURCESAPPENDIX C: PODCASTING GLOSSARYINDEX