Great Promo Pieces
Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
1st Edition
Published on 2. November 1988
Book
Hardback
238 pages
978-0-471-63224-5 (ISBN)
Description
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
More details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 18 mm
Weight
548 gr
ISBN-13
978-0-471-63224-5 (9780471632245)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Herman R. Holtz
Great Promo Pieces
Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Book
09/1988
Wiley
€13.58
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Person
HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
Content
Everyone Markets.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.