The Consultant's Guide to Proposal Writing

From Herman Holtz, America's foremost expert on consulting, here's a complete guide to marketing your consulting services: "The Consultant's Guide to Proposal Writing, Second Edition". This updated edition has answers to all the questions that arise during the process of developing a proposal - where to begin, how it should look, what to include, and what to leave out. It emphasizes practical, "how-to" advice on: How to sell to the biggest customer of all, the government (see page 275); How to avoid some common errors in proposals (see page 22); Do you have to be the low bidder? (see page 131 for some surprising answers); How to safeguard your proposal against piracy (see page 113); Why clients want proposals, and what they look for in a proposal (see page 117); How to solve proposal production problems (see page 254); and, How other consultants devise winning strategies (see page 40).
This title also emphasizes on: How to copyright your proposal - instantly and at no cost (see page 113); How to develop cost strategies (see page 43), technical strategies (see page 118), presentation strategies (see page 186), and competitor strategies (see page 193); How to find the keys to creativity (see page 138); How to solve the problem of page-limited proposals (see page 257); How to produce graphics at virtually no cost (see page 211); and, How to make the bid/no-bid analysis and decision (see page 90).