What Matters Most

From a pioneer in the field of corporate responsibility, a revolutionary approach to achieving sustainable business growth through environmentally and socially "friendly" practices. Under what conditions can a business hope to deliver consistent financial results, inspire employees, protect the environment, and make the world a better place? The question gets to the heart of a set of fundamental questions: What is the purpose of a business? In what ways does a business create value, and whom does it really serve? Can a business promote social causes and yet remain robust, competitive, and profitable? Jeffrey Hollender has run Seventh Generation, the world leader in creating environmentally friendly, nontoxic household and personal care products for more than fifteen years. That the company's success continued through the 90's bubble attests to an unwavering set of principles and behavioral guidelines based on the premise that social responsibility is a viable, vital, and sustainable business strategy.
What Matters Most illuminates the successful practices of Seventh Generation--and many other pioneering companies, including Intel, Chiquita, and BP--to demonstrate a corporate strateg