Virtually Free Marketing
Harnessing the Power of the Web for your Small Business
Published on 18. November 2008
Book
Paperback/Softback
272 pages
978-1-4081-0072-1 (ISBN)
Description
For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Product notice
Unsewn / adhesive bound
Illustrations
Web shots
Dimensions
Height: 198 mm
Width: 129 mm
Thickness: 21 mm
Weight
368 gr
ISBN-13
978-1-4081-0072-1 (9781408100721)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
01/2015
1st Edition
Bloomsbury Information
€10.99
Available for download
E-Book
01/2009
1st Edition
A&C Black Business Information and Development
€10.99
Available for download
Person
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.