Starting an Online Business For Dummies
5th Edition
Published on 10. April 2007
Book
Paperback/Softback
432 pages
978-0-470-10739-3 (ISBN)
Description
Make the most of VoIP, site feeds, blogging, and affiliate marketing
The newest, fastest ways to establish and promote a lucrative online business
It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues -- all from the comfort of home.
Discover how to:
* Draw up a cyberbusiness plan
*
Acquire equipment and inventory
*
Market to customers around the world
*
Improve your search engine ranking
*
Set up Amazon, Yahoo!, and other storefronts
More details
Edition
5., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 23.3 cm
Width: 18.7 cm
Weight
616 gr
ISBN-13
978-0-470-10739-3 (9780470107393)
Schweitzer Classification
Other editions
New editions
Greg Holden
Starting an Online Business For Dummies
Book
07/2010
6th Edition
Wiley
€23.90
Article exhausted; check for reprint
Previous edition
Greg Holden
Starting an Online Business For Dummies
Book
03/2005
4th Edition
Hungry Minds Inc,U.S.
€24.90
Article exhausted; check for reprint
Person
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.
Content
Introduction.
PART I: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS.
Chapter 1: What's New: The Latest Tools for Your Online Business.
Chapter 2: Opening Your Own Online Business in Ten Easy Steps.
Chapter 3: Choosing and Equipping Your New E-Business.
Chapter 4: Selecting Your E-Commerce Host and Design Tools.
PART II: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS.
Chapter 5: Organizing Your Business Site and Attracting Customers.
Chapter 6: Optimizing the Shopping Experience.
Chapter 7: Accepting Payments.
Chapter 8: Providing Customer Service with a Virtual Smile.
Chapter 9: Advertising and Publicity.
PART III: BUILDING A BUSINESS WITH ONLINE AUCTIONS.
Chapter 10: Sourcing for Your Business.
Chapter 11: Running a Business on eBay.
Chapter 12: Amazon.com and CafePress.
PART IV: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT.
Chapter 13: Search Engine Optimization.
Chapter 14: Taking Advantage of Google's Tools.
Chapter 15: Hosting with Yahoo! and Microsoft.
PART V: THE NECESSARY EVILS: LAW AND ACCOUNTING.
Chapter 16: Keeping It All Legal.
Chapter 17: Online Business Accounting Tools.
PART VI: THE PART OF TENS.
Chapter 18: Ten Must-Have Features for Your Web Site.
Chapter 19: Ten Hot New Ways to make Money Online.
Index.