How the World Sees You
Discover Your Highest Value Through the Science of Fascination
Will be published approx. on 31. July 2014
Book
Hardback
448 pages
978-0-06-223069-0 (ISBN)
Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Reviews / Votes
"The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn "the best of how the world sees you" and how to use it to communicate more effectively." -- --800CEORead "[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market." -- --Publishers WeeklyMore details
Language
English
Place of publication
New York
United States
Publishing group
HarperCollins Publishers Inc
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 189 mm
Width: 233 mm
Thickness: 43 mm
Weight
704 gr
ISBN-13
978-0-06-223069-0 (9780062230690)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.