Consumer Behavior I
Research and Influences
1st Edition
Published on 22. June 2005
Book
Hardback
1272 pages
978-1-4129-0841-2 (ISBN)
Description
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
More details
Series
Edition
Third Edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 234 mm
Width: 156 mm
Weight
2330 gr
ISBN-13
978-1-4129-0841-2 (9781412908412)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDY
Comparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr Bechwati
On Method in Consumer Research - Paul F Anderson
A Critical Relativist Perspective
Hermeneutics and Consumer Research - Stephen J Arnold and Eileen Fischer
Feminist Thought - J Bristor and E Fischer
Implications for Consumer Research
What Consumer Research Is - B J Calder and A M Tybout
Consumption - Colin Campbell
The New Wave of Research in the Humanities and Social Sciences
Hedonic Consumption - Elizabeth Hirschman and Morris B Holbrook
Emerging Concepts, Methods and Propositions
Alternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J Ozanne
Positivist and Paradigm Dominance in Consumer Research - Shelby Hunt
Towards a Critical Pluralism and Rapprochement
Interpreting Consumer Mythology - J Sidney Levy
A Structural Approach to Consumer Behavior
Roots of Marketing and Consumer Research at the University of Chicago - J Sidney Levy
Consumer Research and Semiotics - David Glen Mick
Exploring the Morphology of Signs, Symbols and Significance
Philosophical Tension in Consumer Inquiry - J Paul Peter
Consumer Research - Itamar Simonson et al
In Search of Identity
Putting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio
The Philosophy and Method of Existential Phenomenology
Beyond Consumerism - Frank Trentmann
New Historical Perspectives on Consumption
Discovery-Orientated Consumer Research - William Wells
Consumer and Consumption - Sharon Zukin and Jennifer Smith Maguire
VOLUME TWO: CONSUMER DECISION-MAKING
Constructive Consumer Choice Processes - J R Bettman, M F Luce and J W Payne
Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R Lynch
Rediscovering Satisfaction - S Fournier and D Mick
Product Experience is Seductive - Stephen J Hoch
Managing What Consumers Learn from Experience - Stephen J Hoch and John Deighton
Preconscious Processing Effects - C Janiszewski
The Independence of Attitude Formation and Conscious Thought
Order of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram
An Information Integration Perspective
Choosing to Avoid - Mary Frances Luce
Coping with Negatively Emotion-Laden Consumer Decisions
The Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar Simonson
Whence Consumer Loyalty? - Richard L Oliver
Consumer Learning and Brand Equity - Stijn M J van Osselaer and J W Alba
Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita Sujan
VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES
Dealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks
Public Policy Issues and Alternatives
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption - Les Carson, Sanford Grossbart and J Kathleen Stuenkel
Socializing Children about Television - Les Carlson, Russell N Laczniak and A Walsh
An Intergenerational Study
The Influence of Families and Peer-Based Reference Groups on Consumer Decisions - T L Childers and A R Rao
Spatial Biographies of Children's Consumption - Dan T Cook
Market Places and Spaces of Childhood in the 1930s and beyond
Family Members' Perceptions of Adolescents' Influence in Family Decision-Making - Ellen R Foxman, Patriya S Tansuhaj and Karin M Ekstrom
The Emergence of Adaptive Decision-Making in Children - Jennifer Gregan-Paxton and Deborah Roedder John
Age Differences in Product Categorization - Deborah Roedder John and Mita Sujan
Age Differences in Children's Choice Behavior - Deborah Roedder John and Ramnath Lakshmi-Ratan
The Impact of Available Alternatives
Consumer Socialization of Children - Deborah John Roedder
A Retrospective Look at 25 Years of Research
Pre-Schoolers' Learning of Brand Names from Visual Cues - Carole Macklin
Children's Understanding of the Intent of Advertising - Mary C Martin
A Meta-Analysis
Passing the Torch - Elizabeth S Moore, William L Wilkie and Richard J Lutz
Intergenerational Influences as a Source of Brand Equity
The Role of Family Communication in Consumer Socialization of Children and Adolescents - George P Moschis
Consumer Socialization - George P Moschis and G A Churchill
A Theoretical and Empirical Analysis
Relationships between Family Communication and Consumer Activities of Adolescents - K M Palan
An Exploratory Study
How Do Young Children Learn to Be Consumers? A Script-Processing Approach - L A Peracchio
Comparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr Bechwati
On Method in Consumer Research - Paul F Anderson
A Critical Relativist Perspective
Hermeneutics and Consumer Research - Stephen J Arnold and Eileen Fischer
Feminist Thought - J Bristor and E Fischer
Implications for Consumer Research
What Consumer Research Is - B J Calder and A M Tybout
Consumption - Colin Campbell
The New Wave of Research in the Humanities and Social Sciences
Hedonic Consumption - Elizabeth Hirschman and Morris B Holbrook
Emerging Concepts, Methods and Propositions
Alternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J Ozanne
Positivist and Paradigm Dominance in Consumer Research - Shelby Hunt
Towards a Critical Pluralism and Rapprochement
Interpreting Consumer Mythology - J Sidney Levy
A Structural Approach to Consumer Behavior
Roots of Marketing and Consumer Research at the University of Chicago - J Sidney Levy
Consumer Research and Semiotics - David Glen Mick
Exploring the Morphology of Signs, Symbols and Significance
Philosophical Tension in Consumer Inquiry - J Paul Peter
Consumer Research - Itamar Simonson et al
In Search of Identity
Putting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio
The Philosophy and Method of Existential Phenomenology
Beyond Consumerism - Frank Trentmann
New Historical Perspectives on Consumption
Discovery-Orientated Consumer Research - William Wells
Consumer and Consumption - Sharon Zukin and Jennifer Smith Maguire
VOLUME TWO: CONSUMER DECISION-MAKING
Constructive Consumer Choice Processes - J R Bettman, M F Luce and J W Payne
Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R Lynch
Rediscovering Satisfaction - S Fournier and D Mick
Product Experience is Seductive - Stephen J Hoch
Managing What Consumers Learn from Experience - Stephen J Hoch and John Deighton
Preconscious Processing Effects - C Janiszewski
The Independence of Attitude Formation and Conscious Thought
Order of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram
An Information Integration Perspective
Choosing to Avoid - Mary Frances Luce
Coping with Negatively Emotion-Laden Consumer Decisions
The Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar Simonson
Whence Consumer Loyalty? - Richard L Oliver
Consumer Learning and Brand Equity - Stijn M J van Osselaer and J W Alba
Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita Sujan
VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES
Dealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks
Public Policy Issues and Alternatives
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption - Les Carson, Sanford Grossbart and J Kathleen Stuenkel
Socializing Children about Television - Les Carlson, Russell N Laczniak and A Walsh
An Intergenerational Study
The Influence of Families and Peer-Based Reference Groups on Consumer Decisions - T L Childers and A R Rao
Spatial Biographies of Children's Consumption - Dan T Cook
Market Places and Spaces of Childhood in the 1930s and beyond
Family Members' Perceptions of Adolescents' Influence in Family Decision-Making - Ellen R Foxman, Patriya S Tansuhaj and Karin M Ekstrom
The Emergence of Adaptive Decision-Making in Children - Jennifer Gregan-Paxton and Deborah Roedder John
Age Differences in Product Categorization - Deborah Roedder John and Mita Sujan
Age Differences in Children's Choice Behavior - Deborah Roedder John and Ramnath Lakshmi-Ratan
The Impact of Available Alternatives
Consumer Socialization of Children - Deborah John Roedder
A Retrospective Look at 25 Years of Research
Pre-Schoolers' Learning of Brand Names from Visual Cues - Carole Macklin
Children's Understanding of the Intent of Advertising - Mary C Martin
A Meta-Analysis
Passing the Torch - Elizabeth S Moore, William L Wilkie and Richard J Lutz
Intergenerational Influences as a Source of Brand Equity
The Role of Family Communication in Consumer Socialization of Children and Adolescents - George P Moschis
Consumer Socialization - George P Moschis and G A Churchill
A Theoretical and Empirical Analysis
Relationships between Family Communication and Consumer Activities of Adolescents - K M Palan
An Exploratory Study
How Do Young Children Learn to Be Consumers? A Script-Processing Approach - L A Peracchio