Precision Pricing
Measuring Consumers' Willingness to Pay Accurately
1st Edition
Published on 24. August 2009
Book
Paperback/Softback
296 pages
978-3-8370-9558-6 (ISBN)
Description
"Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!"
Professor Dr. Dr. Z. John Zhang
The Wharton School,
University of Pennsylvania, USA.
Professor Dr. Dr. Z. John Zhang
The Wharton School,
University of Pennsylvania, USA.
More details
Persons
Author
Reto Hofstetter is an Assistant Professor of Marketing at the Institute of Marketing and Management at the University of Bern in Switzerland. After a research visit at the Wharton School of the University of Pennsylvania, he obtained his PhD in Management Economics at the University of Bern in Switzerland.
Klaus Matthias Miller is an Assistant Professor of Marketing at the Institute of Marketing and Management at the University of Bern in Switzerland. After a research visit at the Wharton School of the University of Pennsylvania, he obtained his PhD in Management Economics at the University of Bern in Switzerland.