Strategic Management
Competitiveness and Globalization
6th Edition
Published on 13. February 2004
Book
Hardback
1056 pages
978-0-324-27528-5 (ISBN)
Description
This text examines the global business environment and illustrates how modern corporations use the strategic management process to create competitive advantages, integrating both traditional and contemporary perspectives of the strategic management process.
More details
Edition
6th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 254 mm
Width: 203 mm
ISBN-13
978-0-324-27528-5 (9780324275285)
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Schweitzer Classification