Entrepreneurship
Starting, Developing and Managing a New Enterprise
4th Edition
Published on 1. January 1998
Book
Hardback
640 pages
978-0-256-23478-7 (ISBN)
Description
Designed for undergraduate courses in entrepreneurship, this text instructs students on how to formulate, plan and implement a new venture. It provides detailed descriptions of "how to" embark on a new venture in a logical manner. Case studies are featured throughout the text.
More details
Edition
4th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations (some col.), col. maps
Dimensions
Height: 230 mm
Weight
1470 gr
ISBN-13
978-0-256-23478-7 (9780256234787)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studes at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. - Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Content
Part I: The Entrepreneurial Perspective. Chapter 1: The Nature and Importance of Entrepreneurship. Chapter 2: The Entrepreneurial and Intrapreneurial Mind. Chapter 3: The Individual Entrepreneur. Chapter 4: International Entrepreneurial Opportunities. Part II: Creating and Starting the Venture. Chapter 5: Creativity and the Business Idea. Chapter 6: Legal Issues for the Entrepreneur. Chapter 7: The Business Plan. Chapter 8: The Marketing Plan. Chapter 9: The Financial Plan. Chapter 10: The Organizational Plan. Part III: Financing the New Venture. Chapter 11: Sources of Capital. Chapter 12: Informal Risk Capital and Venture Capital. Part IV: Managing, Growing, and Ending the New Venture. Chapter 13: Preparing for the New Venture Launch: Early Management Decisions. Chapter 14: Managing the Early Growth of the New Venture. Chapter 15: New Venture Expansion Strategies and Issues. Chapter 16: Going Public. Chapter 17: Ending the Venture.