
Entrepreneurship
McGraw-Hill Inc.,US (Publisher)
10th Edition
Published on 16. February 2016
Book
Hardback
608 pages
978-0-07-811284-3 (ISBN)
Description
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
More details
Edition
10th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
US School Grade: College Freshman
Illustrations
41 Illustrations
Dimensions
Height: 262 mm
Width: 211 mm
Thickness: 28 mm
Weight
1295 gr
ISBN-13
978-0-07-811284-3 (9780078112843)
Schweitzer Classification
Other editions
Previous edition

Robert Hisrich | Michael Peters | Dean Shepherd
Entrepreneurship
Book
12/2012
9th Edition
McGraw-Hill Professional
€269.87
Article exhausted; check for reprint
Persons
Robert D. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird. He is also president of H&B Associates, a marketing and management consulting firm he founded.
Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology.
He has authored or co-authored twenty-five books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its seventh edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Dean A. Shepherd. University of Colorado
Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology.
He has authored or co-authored twenty-five books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its seventh edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Dean A. Shepherd. University of Colorado
Content
Part I: The Entrepreneurial Perspective
1. Entrepreneurship and the Entrepreneurial Mind-Set
2. Entrepreneurial Intentions and Corporate Entrepreneurship
3. Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
4. Creativity and the Business Idea
5. Identifying and Analyzing Domestic and International Opportunities
6. Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan
Part IV: From the Business Plan to Funding the Venture
11. Sources of Capital
12. Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
13. Strategies for Growth and Managing the Implication of Growth
14. Accessing Resources for Growth from External Sources
15. Succession Planning and Strategies for Harvesting and Ending the Venture
Part VI: Cases
Case 1 Turner Test Prep Co.
Case 2 Jim Boothe, Inventor
Case 3 A. Monroe Lock and Security Systems
Case 4 Beijing Sammies <
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Case 5 Intelligent Leisure Solutions
Case 6 The Beach Carrier
Case 7 Gourmet To Go
Case 8A Intervela D.O.O. Koper-Victory Sailmakers, Part A
Case 8B Intervela Victory Sailmakers, Part B
Case 9 The Gril-Kleen Corporation
Case 10 Masi Technology
Case 11 Neomed Technologies
Case 12 Mayu LLC
Case 13 Nature Bros. Ltd.
Case 14 Amy's Bread
Case 15 Supply Dynamics
Case 16 Datavantage Corporation
Case 17 Tire Valet: A Mobile Tire Company
1. Entrepreneurship and the Entrepreneurial Mind-Set
2. Entrepreneurial Intentions and Corporate Entrepreneurship
3. Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
4. Creativity and the Business Idea
5. Identifying and Analyzing Domestic and International Opportunities
6. Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan
Part IV: From the Business Plan to Funding the Venture
11. Sources of Capital
12. Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
13. Strategies for Growth and Managing the Implication of Growth
14. Accessing Resources for Growth from External Sources
15. Succession Planning and Strategies for Harvesting and Ending the Venture
Part VI: Cases
Case 1 Turner Test Prep Co.
Case 2 Jim Boothe, Inventor
Case 3 A. Monroe Lock and Security Systems
Case 4 Beijing Sammies <
/FONT>
Case 5 Intelligent Leisure Solutions
Case 6 The Beach Carrier
Case 7 Gourmet To Go
Case 8A Intervela D.O.O. Koper-Victory Sailmakers, Part A
Case 8B Intervela Victory Sailmakers, Part B
Case 9 The Gril-Kleen Corporation
Case 10 Masi Technology
Case 11 Neomed Technologies
Case 12 Mayu LLC
Case 13 Nature Bros. Ltd.
Case 14 Amy's Bread
Case 15 Supply Dynamics
Case 16 Datavantage Corporation
Case 17 Tire Valet: A Mobile Tire Company