Entrepreneurship
7th Edition
Published on 1. November 2006
Book
Paperback/Softback
978-0-07-110332-9 (ISBN)
More details
Edition
7th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
ISBN-13
978-0-07-110332-9 (9780071103329)
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Schweitzer Classification
Persons
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.