Entrepreneurship: WITH OLC AND Powerweb Card
6th Edition
Published on 1. March 2004
Book
Hardback
978-0-07-297185-9 (ISBN)
Description
"Entrepreneurship", by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
More details
Edition
6th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 281 mm
Width: 218 mm
Thickness: 28 mm
Weight
1322 gr
ISBN-13
978-0-07-297185-9 (9780072971859)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Content
Part I: THE ENTREPRENEURIAL PERSPECTIVE1. The Nature and Importance of Entrepreneurs2. The Entrepreneurial and Intrapreneurial Mind3. The Individual Entrepreneur4. International Entrepreneurship OpportunitiesPart II: CREATING AND STARTING THE VENTURE5. Creativity and the Business Idea6. Legal Issues for the Entrepreneur7. The Business Plan: Creating and Starting the Venture8. The Marketing Plan9. The Organizational Plan10. The Financial PlanPart III: FINANCING THE NEW VENTURE11. Sources of Capital12. Informal Risk Capital and Venture CapitalPart IV: MANAGING, GROWING, AND ENDING THE NEW VENTURE13. Entrepreneurial Strategy: Generating and Exploiting New Entries14. Strategies for Growth and Managing its Implications15. Accessing Resources for Growth from External Sources16. Going Public17. Ending the Venture