Entrepreneurship: With OLC and PowerWeb Card
6th Edition
Published on 1. April 2004
Book
Paperback/Softback
978-0-07-124971-3 (ISBN)
Description
"Entrepreneurship", by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
More details
Edition
6th New edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
New edition
Dimensions
Height: 560 mm
Width: 50 mm
Thickness: 200 mm
Weight
1074 gr
ISBN-13
978-0-07-124971-3 (9780071249713)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Content
Part I: THE ENTREPRENEURIAL PERSPECTIVE 1. The Nature and Importance of Entrepreneurs 2. The Entrepreneurial and Intrapreneurial Mind 3. The Individual Entrepreneur 4. International Entrepreneurship Opportunities Part II: CREATING AND STARTING THE VENTURE 5. Creativity and the Business Idea 6. Legal Issues for the Entrepreneur 7. The Business Plan: Creating and Starting the Venture 8. The Marketing Plan 9. The Organizational Plan 10. The Financial Plan Part III: FINANCING THE NEW VENTURE 11. Sources of Capital 12. Informal Risk Capital and Venture Capital Part IV: MANAGING, GROWING, AND ENDING THE NEW VENTURE 13. Entrepreneurial Strategy: Generating and Exploiting New Entries 14. Strategies for Growth and Managing its Implications 15. Accessing Resources for Growth from External Sources 16. Going Public 17. Ending the Venture