Entrepreneurship: WITH OLC and PowerWeb Card
6th Edition
Published on 3. March 2004
Book
Paperback/Softback
978-0-07-111144-7 (ISBN)
Description
"Entrepreneurship", by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 228 mm
Width: 203 mm
Thickness: 22 mm
Weight
1081 gr
ISBN-13
978-0-07-111144-7 (9780071111447)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Robert Hisrich | Michael Peters | Dean Shepherd
Entrepreneurship
Book
12/2009
8th Edition
McGraw-Hill Professional
€199.30
Article is exhausted; no reprint
Previous edition
Hisrich
Entrepreneurship - Ise
Book
08/2001
5th Edition
McGraw-Hill Education (ISE Editions)
€47.03
No shipping information available
Persons
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Content
Part I: The Entrepreneurial Perspective 1. The Nature and Importance of Entrepreneurs 2. The Entrepreneurial and Intrapreneurial Mind 3. The Individual Entrepreneur 4. International Entrepreneurship Opportunities Part II: Creating and Starting the Venture 5. Creativity and the Business Idea 6. Legal Issues for the Entrepreneur 7. The Business Plan: Creating and Starting the Venture 8. The Marketing Plan 9. The Organizational Plan 10. The Financial Plan Part III: Financing the New Venture 11. Sources of Capital 12. Informal Risk Capital and Venture Capital Part IV: Managing, Growing, and Ending the New Venture 13. Entrepreneurial Strategy: Generating and Exploiting New Entries 14. Strategies for Growth and Managing its Implications 15. Accessing Resources for Growth from External Sources 16. Going Public 17. Ending the Venture Cases: Turner Test Prep Co. (New) Monroe Lock and Security Systems Beijing Sammies Restaurant (New) Mamma Mia! (New) BizLand, Inc. (New) Beach Carrier Gourmet to Go Intervela D.O.O. Koper (New) Winslow Clock Co. NeoMed Technology Corp. (New) Rug Bug Corporation Nature Brothers Ltd. Oklahoma National Bank (New) Datavantage Corp. (New) Dual Pane Corp.