
Managerial Economics
Cengage Learning EMEA (Publisher)
17th Edition
Will be published approx. on 22. February 2026
Book
Paperback/Softback
796 pages
978-1-4737-9550-1 (ISBN)
Description
The seventeenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to enable students to develop the skills required to make informed managerial decisions.
The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and
production functions all need to integrate effectively, to ensure success.
Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.
The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and
production functions all need to integrate effectively, to ensure success.
Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.
More details
Edition
17th edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 204 mm
Width: 256 mm
Thickness: 36 mm
Weight
1466 gr
ISBN-13
978-1-4737-9550-1 (9781473795501)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Eric Bentzen | Carsten Scheibye | Mark Hirschey
Managerial Economics
Book
02/2022
16th Edition
Cengage Learning EMEA
€76.00
Shipment within 15-20 days
Persons
The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations. Eric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals. Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education. Leonardo Santiago is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. His research has been published in leading academic outlets such as Management Science, and IEEE Transactions on Engineering Management. Leonardo Santiago has received multiple teaching awards in recognition for his outstanding contribution to higher education.
Author
University of Kansas
Copenhagen Business School, Denmark
Copenhagen Business School, Denmark
Copenhagen Business School
Content
Part 1: Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part 2: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part 3: Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part 4: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part 5: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part 2: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part 3: Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part 4: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part 5: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy