The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Published on 5. February 1998
Book
Paperback/Softback
304 pages
978-0-316-36546-8 (ISBN)
Description
Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.
Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires.
In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.
Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires.
In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.
Reviews / Votes
Informative... entertaining...a stimulating book for anyone interested in the way we are. * New York TIMES BOOK REVIEW * THE TOTAL PACKAGE has to be the bible of the industry: everything is there, all the nuances. The book presents a clear picture to both professional and layman. * - PRIMO ANGELI, designer 1996 Olympic Games *More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
Section: 8, Colour/16 B&W
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 19 mm
Weight
464 gr
ISBN-13
978-0-316-36546-8 (9780316365468)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Thomas Hine writes on design and popular culture for the New York Times and other publication. he is the Multimedia editor of Bartlett's Familiar Quotations and the author of two previous books.