The Total Package
Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers
Published on 1. January 1995
Book
Hardback
304 pages
978-0-316-36480-5 (ISBN)
Description
By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
More details
Language
English
Place of publication
New York
United States
Target group
Adult education
College/higher education
Illustrations
16pp b&w photographs, 8pp colour photographs
Dimensions
Height: 230 mm
Width: 155 mm
Weight
567 gr
ISBN-13
978-0-316-36480-5 (9780316364805)
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Schweitzer Classification