Innovative Methodologies in Enterprise Research
Published on 5. March 2007
Book
Hardback
336 pages
978-1-84542-211-0 (ISBN)
Description
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.
This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
More details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-84542-211-0 (9781845422110)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Edited by Damian Hine, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK
Content
Contents:
1. Introduction
Damian Hine and David Carson
2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives
Audrey Gilmore and David Carson
3. 'If a Picture Paint a Thousand Words' - Reaching Beyond the Traditional for Alternative Insights
Andrew McAuley
4. Qualitative Methodologies for Enterprise Research
Audrey Gilmore and David Carson
5. Quantitative Methodological Considerations
Robert G. Schwartz, Nancy J. Birch and Richard D. Teach
6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis
Nicole Coviello and Hugh Munro
7. Convergent Interviewing: A Starting Methodology for Enterprise Research Programs
Sally Rao and Chad Perry
8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise
Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine
9. Action Research for Enterprise Research
Chad Perry and Sally Rao
10. Case Research About Enterprises
Robyn Stokes and Chad Perry
11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry
Damian Hine
12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs
Asko Miettinen and Damian Hine
13. Marketing Research for Isolated SMEs
Mary F. Hazeldine and Morgan P. Miles
14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach
Steve Rocks, David Carson and Audrey Gilmore
15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups
David A. Kirby
16. A Re-visit to the Contextual Stepwise Approach for Small Firm Research
Wai-sum Siu
17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex
Helge Helmersson and Jan Mattsson
18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research - Description and Evaluation on the Basis of an Australian-German Research Project
Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine
19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective
Rachel Parker
20. Conclusion: Maintaining the Innovative Momentum
Damian Hine and David Carson
Index
1. Introduction
Damian Hine and David Carson
2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives
Audrey Gilmore and David Carson
3. 'If a Picture Paint a Thousand Words' - Reaching Beyond the Traditional for Alternative Insights
Andrew McAuley
4. Qualitative Methodologies for Enterprise Research
Audrey Gilmore and David Carson
5. Quantitative Methodological Considerations
Robert G. Schwartz, Nancy J. Birch and Richard D. Teach
6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis
Nicole Coviello and Hugh Munro
7. Convergent Interviewing: A Starting Methodology for Enterprise Research Programs
Sally Rao and Chad Perry
8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise
Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine
9. Action Research for Enterprise Research
Chad Perry and Sally Rao
10. Case Research About Enterprises
Robyn Stokes and Chad Perry
11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry
Damian Hine
12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs
Asko Miettinen and Damian Hine
13. Marketing Research for Isolated SMEs
Mary F. Hazeldine and Morgan P. Miles
14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach
Steve Rocks, David Carson and Audrey Gilmore
15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups
David A. Kirby
16. A Re-visit to the Contextual Stepwise Approach for Small Firm Research
Wai-sum Siu
17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex
Helge Helmersson and Jan Mattsson
18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research - Description and Evaluation on the Basis of an Australian-German Research Project
Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine
19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective
Rachel Parker
20. Conclusion: Maintaining the Innovative Momentum
Damian Hine and David Carson
Index