Basics Typography 01: Virtual Typography
Published on 18. May 2009
Book
Paperback/Softback
184 pages
978-2-940373-99-4 (ISBN)
Description
"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.
Reviews / Votes
"Good contents with historical references ... Clean and sleek look which attracts readers." Sang Yoon, James Madison University, USA. "I use a lot of Basics titles in my teaching and also as set texts. I found the book very informative as it crosses many disciplines. For my students this is important as I am trying to get them to be free and open." Claire Sambrook, University of Portsmouth, UK. "Very detailed with excellent references and examples." Jodi Parker, West Suffolk College, UK. "Relevant, more specific than broader design texts on web design, so will help to focus the minds of potential multimedia students. Very visual and clean cut. Diagrams and examples let the reader explore rather than reading endless text." Kristian Low, Southampton Solent University, UK.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Illustrations
200 colour illustrations
Dimensions
Height: 230 mm
Width: 160 mm
Weight
540 gr
ISBN-13
978-2-940373-99-4 (9782940373994)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.
Content
How to get the most out of this book. Introduction. From visual poetry to modern typography: Visual poetry; Dada; Futurism; Constructivism; Bauhaus and De Stijl; Concrete poetry. Approaching multimedia: Kinetic typography and motion typography; Temporal and transitional typography; Information landscapes; Novelty value; The borderline between image and text. Typography, information and communication: Communicative stages; The perception of time-based information; Intelligibility; Static information and motion graphics; Towards a definition of virtual typography. Digital typography: The digital revolution; Swiss Punk and the Pacific Wave; New trends in Europe; Technology and beyond; The 'cult of the scratchy'; Multidisciplinary design; Coded typography. Typography and the process of reading: Word recognition and Bouma shapes; Serial and parallel letter recognition; Saccadic eye movements; The prospective interpretation of text contexts; Time conciousness; The dialetics of transition. The significance of ambiguity: The medium and the message; Time-based ambiguity; Ambiguity and memory; Information overload; The characteristics of virtual typography; The virtual and the digital; In haste there is error. Bibliography. Index. Acknowledgements. Working with ethics.