
iWar
Fortnite, Musk, Spotify, and the Siege of Apple
Tim Higgins(Author)
Torva (Publisher)
Published on 18. September 2025
Book
Hardback
288 pages
978-1-911709-64-0 (ISBN)
Description
'Highly readable' Financial Times
From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
Reviews / Votes
Highly readable... iWar tells the story of how Apple has fended off multiple salvos by games developers, regulators and would-be competitors... iWar lays bare the ugly details of Apple's rise to power. -- Jonathan Moules * Financial Times *More details
Language
English
Place of publication
United Kingdom
Publishing group
Transworld Publishers Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Laminated cover
Dimensions
Height: 236 mm
Width: 164 mm
Thickness: 30 mm
Weight
489 gr
ISBN-13
978-1-911709-64-0 (9781911709640)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
09/2025
Transworld Digital
€14.99
Available for download
Person
Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.