Exploring Mass Media for a Changing World
Instructor's Manual: Cases for Reflection and Action
Published on 12. November 1999
Book
80 pages
978-0-8058-3543-4 (ISBN)
Description
The instructor's manual of a text covering the information students need to know in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts.
More details
Language
English
Place of publication
Mahwah
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Primary & secondary/elementary & high school
Dimensions
Height: 254 mm
Width: 178 mm
Weight
168 gr
ISBN-13
978-0-8058-3543-4 (9780805835434)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Contents: Preface. Development of Mass Media and Social Change. Process and Functions. Political Systems: Nations and Cultures. Economic Realities: Ownership and Control. Legal Concerns: Rights and Responsibilities. Audiences: Use of Mass Media. Impact: Effects of Mass Media. Newspapers. Books, Magazines, and Newsletters. Motion Pictures. Radio and Sound Recordings. Television. Advertising. Public Relations, Public Opinion, and Mass Media. The Internet and the Future of Mass Media.