Practical Business Genius

Partial table of contents:; CUSTOMERS; What Customer Needs Are You Trying to Satisfy?; QUALITY; What Level of Quality Are You Really After?; SERVICE; Do You Segment Markets by Service Expectation?; Who Assumes Responsibility for Service?; ADVANTAGE; Do You Fully Exploit Your Competitive Advantages?; TALENT; Do You Recognize Your Own Genius?; Are You Maximizing Talents?; MOTIVATION; What Strategic Priorities Motivate You Most?; TRUST; Do You Maintain Clear Strategic Vision?; Are You Trustworthy?; TECHNOLOGY; Are You Behind or Ahead of the Technology Wave?; ALLIANCES; Do You Know How to Locate New Allies?; COSTS; Can You Define Your Strategic Costs?; Are Your Profits Cost Effective?; Afterword; The Acid Test; Index.