
Advertising
50 Real-life Projects Uncovered
Lisa Hickey(Author)
Rockport Publishers
Published on 1. May 2005
Book
Hardback
208 pages
978-1-56496-663-6 (ISBN)
Description
This is the fourth title in the Design Secrets series. Each design project selected is shown in detail from concept to completion including all the steps in-between. This book presents 50 real-life design projects: original plans, sketches, interim drawings, and presentations each accompanied by informative captions that show how designers present their ideas, and solve problems. Each campaign in this book will have one distinctive and creative element that sets it apart and makes it worthwhile to look at closely. For example, one campaign will go into detail about how the creative team came up with the idea; another will go into more detail on the use of a song in the campaign, and how that came to be; and another will address a television campaign that relied heavily on special effects.
More details
Series
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
College/higher education
Professional and scholarly
Illustrations
300 colour illustrations
Dimensions
Height: 207 mm
Width: 276 mm
Weight
1300 gr
ISBN-13
978-1-56496-663-6 (9781564966636)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999. Her past agency experience includes VP/Associate Creative Director posts at Arnold Worldwide, Creative Director positions at Heater Advertising and Holland Mark, and Art Director at Hill Holiday. She did the advertising that launched Lotus Notes - and just months after the campaign ran - Lotus was sold to IBM for an astounding $3.5 billion dollars. She has also worked on national branding campaigns for a diverse range of clients including McDonalds, Fidelity, Reebok, The Yellow Pages, and Polaroid. Lisa has won a host of national and international awards including Cannes and Clio. She has also taught advertising and graphic design at the Mass College of Art for the past 15 years.