Business Innovation For Dummies
Published on 28. May 2010
Book
Paperback/Softback
388 pages
978-0-470-60174-7 (ISBN)
Description
Discover how to access your creative power to boost your success in business
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
* Advice on how to apply creativity to the workplace
* Ideas for spicing up presentations
* Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Reviews / Votes
"... takes you through steps to executing a good idea... advice on offer is practical and easy to follow." (Management Today, November 2010)More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 235 mm
Width: 191 mm
Thickness: 21 mm
Weight
719 gr
ISBN-13
978-0-470-60174-7 (9780470601747)
Schweitzer Classification
Other editions
Additional editions
Person
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
Content
Introduction.
Part I: Making Your Mark as an Innovator.
Chapter 1: Taking an Innovative Approach to Work.
Chapter 2: Creating an Innovative Career Path.
Chapter 3: Leading with Creative Vision.
Chapter 4: Innovating in Sales and Marketing.
Chapter 5: Being an Innovative Strategist.
Part II: Stimulating Your Creative Side: Thinking in New and Different Ways.
Chapter 6: Getting Juices Flowing in Brainstorming Sessions.
Chapter 7: Mastering Advanced Brainstorming.
Chapter 8: Going Beyond Brainstorming.
Chapter 9: Turning Problems into Opportunities for Innovation.
Chapter 10: Going Shopping for Innovations.
Chapter 11: Coming Up with Creative Combinations.
Part III: Applying Creativity and Innovation to Daily Challenges.
Chapter 12: Delivering Fresh Presentations and Proposals.
Chapter 13: Negotiating Creative Win-Wins.
Chapter 14: Innovating to Save Costs.
Part IV: Implementing a Major Innovation.
Chapter 15: Managing the Development of an Innovative Idea.
Chapter 16: Spreading the Word to Diffuse Your Innovation.
Chapter 17: Protecting Intellectual Property.
Chapter 18: Building a Business Around Your Innovation.
Part V: The Part of Tens.
Chapter 19: Ten Creative Ways to Boost Your Career.
Chapter 20: Ten Tips for More Innovative Meetings.
Chapter 21: Ten Ways to Stimulate Your Creative Genius.
Chapter 22: Ten Tips for Better Implementation of Your Ideas.
Index.