The Flow of Management Ideas
Rethinking Managerial Audiences
Published on 21. March 2024
Book
Paperback/Softback
242 pages
978-1-316-63396-0 (ISBN)
Description
The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial audience members' activities and related meaning-making prior to, during and after guru events with leading management thinkers, this book sheds new light on how management practitioners come to use management ideas in the different relevant contexts of their working lives. The authors argue that a broader, more differentiated and more dynamic view of managerial audiences is essential in understanding the impact of management ideas as well as the nature of contemporary managerial work. For scholars and students in organisation studies, knowledge management and management consultancy, as well as reflective management practitioners.
Reviews / Votes
'The Flow of Management Ideas brings together and develops the best research on what managers make of new or re-packaged management ideas. While the ideas themselves and those who promote them are familiar to many, it is remarkable that until now, we have known little of their audiences. This book unpacks the ways in which managers use ideas and the gurus who promote them and says as much about management as it does ideas.' Andrew Sturdy, Professor in Management, University of BristolMore details
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
Worked examples or Exercises
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 13 mm
Weight
360 gr
ISBN-13
978-1-316-63396-0 (9781316633960)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Stefan Heusinkveld | Marlieke van Grinsven | Claudia Gross
The Flow of Management Ideas
Rethinking Managerial Audiences
Book
06/2021
Cambridge University Press
€140.60
Shipment within 15-20 days
Persons
Stefan Heusinkveld is associate professor at the Vrije Universiteit Amsterdam. His research concentrates on the production and consumption of management ideas, and professions. He has published widely on these topics, and has edited special issues in various academic journals. He is co-editor of The Oxford Handbook of Management Ideas (2019).
Content
1. The Flow of Management Ideas; 2. Studying Audiences; 3. Creating a Positive Atmosphere Among the Audience; 4. Conveying The Applicability of Ideas to Audience Members; 5. Defining Audience Orientations; 6. Understanding Audience Dynamism; 7. Managerial Audiences in Organizational Contexts; 8. Managerial Audiences and Fan Involvement; 9. Conclusion; Appendices; Index.