Playing Hardball
Campaigning for the U.S. Congress
Published on 26. October 2000
Book
Paperback/Softback
160 pages
978-0-13-027133-4 (ISBN)
Description
For Congress, Voting and Elections, and Political Parties courses.
Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.
Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.
More details
Person
PAUL S. HERRNSON is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington and Party Campaigning in the 1980s. He has published numerous articles and book chapters on political parties, interest groups, Congress, and elections. Professor Herrnson is a former American Political Science Association Congressional Fellow and is the recipient of several teaching awards. He received his B.A. from the State University of New York at Binghamton and his Ph.D. from the University of Wisconsin-Madison.
Content
1. Introduction.
2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?
3. Competing for Cash: The Individual Financiers of Congressional Elections.
4. Are Professional Campaigns More Negative?
5. Going Negative: Attack Advertising in the 1998 Elections.
6. Campaign Strategy and Direct Voter Contact.
7. Elections are More than Just a Game.
Index.
2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?
3. Competing for Cash: The Individual Financiers of Congressional Elections.
4. Are Professional Campaigns More Negative?
5. Going Negative: Attack Advertising in the 1998 Elections.
6. Campaign Strategy and Direct Voter Contact.
7. Elections are More than Just a Game.
Index.