SPIRE Sales Culture
Developing a Thriving B2B Sales Force
Published on 8. April 2025
Book
Paperback/Softback
218 pages
978-1-0693392-0-1 (ISBN)
Description
SPIRE Sales Culture is a comprehensive roadmap for evolving from a traditional sales operation to a team of true Sales Practitioners who diagnose customer problems, listen deeply, and provide high-impact solutions.
Drawing on over 35 years of experience, Robert Herbst has compiled the ultimate guide to help you grow and lead a resilient and effective B2B sales team rooted in integrity. This book will teach ambitious sales leaders everything they need to know to build a winning team.
As someone who's guided hundreds of sales leaders and trained thousands of B2B salespeople, Rob understands firsthand what it takes to succeed in rapidly changing industries. His book Cheating Death inspires and guides frontline sales warriors. His Spire Selling online career development platform helps sales practitioners and their managers confidently navigate change and acquire the skills needed to thrive in today's brave new B2B world.
However, this book teaches what Rob loves most - transforming sales teams into dream teams.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 14 mm
Weight
617 gr
ISBN-13
978-1-0693392-0-1 (9781069339201)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
ROBERT HERBST is the founder of spireselling.com, where B2B salespeople and managers learn to thrive amid disruption and uncertainty. Rob goes back and forth between Vancouver Island and Calgary, backcountry skiing, leading people up mountains, blazing a few trails of his own, and spending time with his children and grandchildren. But, no matter where he is, Rob's mission remains clear: to help others climb higher-both in sales and in life.