Constructing Green

Buildings are the nation's greatest energy consumers. Forty percent of all our energy
is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite
decades of investment in green construction technologies, residential and commercial buildings
remain stubbornly energy inefficient. This book looks beyond the technological and material aspects
of green construction to examine the cultural, social, and organizational shifts that sustainable
building requires, examining the fundamental challenge to centuries-long traditions in design and
construction that green building represents.

The contributors consider the changes
associated with green building through a sociological and organizational lens. They discuss shifts
in professional expertise created by new social concerns about green building, including evolving
boundaries of professional jurisdictions; changing industry strategies and structures, including the
roles of ownership, supply firms, and market niches; new operational, organizational, and cultural
arrangements, including the mainstreaming of environmental concerns; narratives and frames that
influence the perception of green building; and future directions for the theory and practice of
sustainable construction. The essays offer uniquely multidisciplinary insights into the
transformative potential of green building and the obstacles that must be overcome to make it the
norm.

Contributors Lauren Barhydt, Clayton Bartczak,
Lyn Bartram, Olivier Berthod, Nicole Woolsey Biggart, Lenora Bohren, Bertien Broekhans, William
Browning, Zinta S. Byrne, Michael Conger, Jennifer E. Cross, David Deal, Beth M. Duckles, Brian
Dunbar, Robert Eccles, Amy Edmondson, Bill Franzen, Ronald Fry, Rebecca L. Henn, Jock Herron,
Stephen Hockley, Andrew J. Hoffman, Kathryn B. Janda, Nitin Joglekar, Gavin Killip, Alison G. Kwok,
Larissa Larsen, Michelle A. Meyer, Christine Mondor, Monica Ponce de Leon, Nicholas B. Rajkovich,
Stuart Reeve, Johnny Rodgers, Garima Sharma, Geoffrey Thün, Ellen van Bueren, Kathy Velikov, Rohit
Verma, Robert Woodbury, Jeffrey G. York, Jie Zhang