Business Communication with Writing Improvement Exercises
4th Edition
Published on 1. December 1990
Book
Paperback/Softback
356 pages
978-0-13-092255-7 (ISBN)
Description
This volume focuses on effective techniques for writing letters, memos, reports, and proposals, as well as delivering oral reports. The highly readable format contains lively anecdotes, numerous illustrations, and writing assignments for each type of communication presented.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 280 mm
Width: 210 mm
Thickness: 15 mm
Weight
771 gr
ISBN-13
978-0-13-092255-7 (9780130922557)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
1. You and Business Communications: The Communication Theory. 2. Qualities of Good Business Communication: Attractive Appearance. 3. Qualities of Good Business Communication: Goodwill Tone. 4. Qualities of Good Business Communication: Clear and Complete Message-The Letter as a Whole. 5. Qualities of Good Business Communication: The Letter and Its Parts. 6. The Routine Information Letter: The "Yes" Letter. 7. The Negative Communication: The "No" Letter. 8. Sales Letters and Persuasive Requests. 9. Credit Letters and Collection Letters. 10. Memorandums. 11. Oral Communications. 12. Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs. 13. Employment Resumes and Application Letters; Miscellaneous Employment Communications. 14. Letters You Don't Have to Write But Should. 15. Planning a Business Report or a Term Paper. 16. Writing a Business Report or Term Paper; Writing Proposals. Appendixes. Index.