
Engineer's and Manager's Guide to Winning Proposals
Donald V. Helgeson(Author)
Artech House Publishers
Published on 31. July 1994
Book
Hardback
236 pages
978-0-89006-780-2 (ISBN)
Description
Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFO, this book takes you step by step trough each phase -- the substance of what makes a winner.
More details
Series
Language
English
Place of publication
Norwood
United States
Target group
Professional and scholarly
Product notice
Laminated cover
Illustrations
1, black & white illustrations
Dimensions
Height: 236 mm
Width: 160 mm
Thickness: 18 mm
Weight
485 gr
ISBN-13
978-0-89006-780-2 (9780890067802)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
The marketing organization - where it all begins; organizational structures; how proposals are organized; a modus operandi for getting started; writing techniques - the good, the bad and the ugly; how the customer evaluates your proposal; why proposals fail; special applications; what every proposal manager needs to know.