Principles of the Business Environment
Cengage Learning EMEA (Publisher)
Book
Paperback/Softback
272 pages
978-0-415-10156-1 (ISBN)
Description
The success or failure of a business depends on the extent to which it responds effectively to the changing environment in which it operates. Understanding the dynamics of this environment, whether in an economic, political, sociological or technological context is an important part of developing a sound business strategy and this text offers a thorough grounding in the issues involved. Topics include: business strategy; modelling the business environment; economic policy and business; international environment; strategic planning. This book is designed for all students starting a business degree or management qualification.
The success or failure of a business depends on the extent to which it responds effectively to the changing environment in which it operates. Understanding the dynamics of this environment, whether in an economic, political, sociological or technological context is an important part of developing a sound business strategy and this text offers a thorough grounding in the issues involved. Topics include: business strategy; modelling the business environment; economic policy and business; international environment; strategic planning. This book is designed for all students starting a business degree or management qualification.
The success or failure of a business depends on the extent to which it responds effectively to the changing environment in which it operates. Understanding the dynamics of this environment, whether in an economic, political, sociological or technological context is an important part of developing a sound business strategy and this text offers a thorough grounding in the issues involved. Topics include: business strategy; modelling the business environment; economic policy and business; international environment; strategic planning. This book is designed for all students starting a business degree or management qualification.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 234 mm
Width: 156 mm
Weight
333 gr
ISBN-13
978-0-415-10156-1 (9780415101561)
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Schweitzer Classification
Persons
Content
1.Environmental Analysis for Strategy 2.The Industry Environment 3.The Socio-Demographic Environment 4. Government Industry Relations 5.The Macroeconomic Environment 6.Ethical Environment 7. The Global Environment 8. Environmental Risks 9. The Financial Management.