
The Mirror Test
Is Your Business Really Breathing?
Business Plus (Publisher)
Published on 2. June 2011
Book
Paperback/Softback
256 pages
978-0-446-55981-2 (ISBN)
Description
Jeff Hayzlett is a big, boisterous guy who has the guts to tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them - well, you and your colleagues and employees are in for a tough ride. Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The book will teach readers through entertaining anecdotes, how to thoughtfully yet aggressively evaluate, deconstruct and then reconstruct one's business.
More details
Language
English
Place of publication
New York
United States
Publishing group
Little, Brown & Company
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 203 mm
Width: 133 mm
Thickness: 15 mm
Weight
327 gr
ISBN-13
978-0-446-55981-2 (9780446559812)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Book
05/2010
Business Plus
€43.51
Article exhausted; check for reprint
Persons
JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honours. JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.