Strategy Concept and Process
A Pragmatic Approach, The: United States Edition
2nd Edition
Published on 4. January 1996
Book
Hardback
440 pages
978-0-13-458894-0 (ISBN)
Description
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 240 mm
Thickness: 25 mm
Weight
875 gr
ISBN-13
978-0-13-458894-0 (9780134588940)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Arnoldo C. Hax | Nicolas S. Majluf
Strategy Concept and Process
A Pragmatic Approach, The: International Edition
Book
01/1996
2nd Edition
Pearson
€153.50
Article is exhausted; no reprint
Content
I. STRATEGY AND PROCESS.
1. The Concept of Strategy and the Strategy Formation Process.
2. A Formal Strategic Planning Process.
II. BUSINESS STRATEGY.
3. Business Strategy: The Core Concepts.
4. The Mission of the Business.
5. Environmental Scan at the Business Level.
6. Internal Scrutiny at the Business Level.
7. The Formulation of the Business Strategy.
8. Strategic and Economic Evaluation of the Merits of a Strategy.
III. CORPORATE STRATEGY.
9. Corporate Strategy: The Core Concepts.
10. Environmental Scan at the Corporate Level.
11. The Mission of the Firm.
12. Business Segmentation.
13. Horizontal Strategy.
14. Vertical Integration.
15. Corporate Philosophy.
16. Strategic Posture of the Firm.
17. Resource Allocation and Portfolio Management.
IV. FUNCTIONAL STRATEGY.
18. Functional Strategy: The Core Concepts.
19. Human Resource Strategy.
20. Technology Strategy.
21. Manufacturing Strategy.
Glossary.
References.
Index.
1. The Concept of Strategy and the Strategy Formation Process.
2. A Formal Strategic Planning Process.
II. BUSINESS STRATEGY.
3. Business Strategy: The Core Concepts.
4. The Mission of the Business.
5. Environmental Scan at the Business Level.
6. Internal Scrutiny at the Business Level.
7. The Formulation of the Business Strategy.
8. Strategic and Economic Evaluation of the Merits of a Strategy.
III. CORPORATE STRATEGY.
9. Corporate Strategy: The Core Concepts.
10. Environmental Scan at the Corporate Level.
11. The Mission of the Firm.
12. Business Segmentation.
13. Horizontal Strategy.
14. Vertical Integration.
15. Corporate Philosophy.
16. Strategic Posture of the Firm.
17. Resource Allocation and Portfolio Management.
IV. FUNCTIONAL STRATEGY.
18. Functional Strategy: The Core Concepts.
19. Human Resource Strategy.
20. Technology Strategy.
21. Manufacturing Strategy.
Glossary.
References.
Index.