Direct Assessment of Consumer Utility Functions
Von Neumann-Morgenstern Utility Theory Applied to Marketing
Published on 7. February 2018
Book
Paperback/Softback
76 pages
978-1-376-98185-8 (ISBN)
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 4 mm
Weight
121 gr
ISBN-13
978-1-376-98185-8 (9781376981858)
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Schweitzer Classification