Direct Assessment of Consumer Utility Functions
Von Neumann-Morgenstern Utility Theory Applied to Marketing
Published on 25. August 2015
Book
Hardback
76 pages
978-1-340-28973-7 (ISBN)
More details
Language
English
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 6 mm
Weight
289 gr
ISBN-13
978-1-340-28973-7 (9781340289737)
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Schweitzer Classification