Direct Assessment of Consumer Utility Functions
Von Neumann-Morgenstern Utility Theory Applied to Marketing
Published on 2. October 2013
Book
Paperback/Softback
76 pages
978-1-289-80396-4 (ISBN)
More details
Edition
Primary Source ed.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 4 mm
Weight
154 gr
ISBN-13
978-1-289-80396-4 (9781289803964)
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Schweitzer Classification