
7 Lessons in Sales
Master the Basics of Selling in 7 Steps
Christine Harvey(Author)
John Murray Business (Publisher)
Will be published approx. on 26. March 2026
Book
Paperback/Softback
112 pages
978-1-3998-3018-8 (ISBN)
Description
A SHORT COURSE IN SALES BASICS.
7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.
* Lesson 1: Jump-start your success formula
* Lesson 2: Develop product and service expertise
* Lesson 3: Understand buying motives
* Lesson 4: Turn objections to your advantage
* Lesson 5: Presentations and closings
* Lesson 6: Create action-provoking systems
* Lesson 7: Implement motivation and support systems
Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
7 Lessons in Sales is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson.
* Lesson 1: Jump-start your success formula
* Lesson 2: Develop product and service expertise
* Lesson 3: Understand buying motives
* Lesson 4: Turn objections to your advantage
* Lesson 5: Presentations and closings
* Lesson 6: Create action-provoking systems
* Lesson 7: Implement motivation and support systems
Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Sales is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 134 mm
Thickness: 8 mm
Weight
86 gr
ISBN-13
978-1-3998-3018-8 (9781399830188)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
03/2026
John Murray Business
€6.49
Available for download
Person
Christine Harvey is an award winning sales executive, author of six best-selling business books in 22 languages, a board member for corporations, a popular conference speaker, plus a trainer to the U.S military and corporations worldwide.
Content
: Sunday: Plan your success
: Monday: Gaining product and service expertise
: Tuesday: Discover the buying motives
: Wednesday: Overcome objections
: Thursday: Presentations and closings
: Friday: Action-provoking systems
: Saturday: Self motivation and support systems
: Monday: Gaining product and service expertise
: Tuesday: Discover the buying motives
: Wednesday: Overcome objections
: Thursday: Presentations and closings
: Friday: Action-provoking systems
: Saturday: Self motivation and support systems