Strategies for Business and Technical Writing with NEW MyTechCommLab -- Access Card Package
7th Edition
Published on 28. August 2012
Book
Mixed media product
978-0-321-85280-9 (ISBN)
Description
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--
This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.
Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.
Packages
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
--
This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.
Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.
More details
Edition
7th edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
ISBN-13
978-0-321-85280-9 (9780321852809)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Kevin J. Harty
Strategies for Business and Technical Writing
Book
02/2008
6th Edition
Pearson
€63.39
Article exhausted; check for reprint
Content
Preface
Introduction
Part One:Process as Well as Product
* John Keenan
Using PAFEO Planning
* Michael E. Adelstein
The Writing Process
* Linda Flower and John Ackerman
Evaluating and Testing as You Revise
* John S. Harris
The Project Worksheet for Efficient Writing Management
* Jack Seltzer*
The composing Process of An Engineer
Part Two:Problems with Language
* Newman P. Birk and Genevieve B. Birk*
Charged Language
* John S. Feldman*
What do you Mean you Don't Like My Style
* Stuart Chase
Gobbledygook
* Marvin Swift*
Clear Writing Means
* Universityof Wisconsin-ExtensionEqual Opportunities Program Office and Department of Agricultural Journalism
A Guide to Nonsexist Language
* Gwyneth Olofsson
International Communication and Language
Part Three:Business and Technical Correspondence
* Sharon J. Gerson and Steven M. Gerson*
The Importance of Memos, Letters, and E-mail
* David V. Lewis
Making Your Correspondence Get Results
* Allan A. Glatthorn
"I Have Some Bad News for You"
* John S. Fielden and Ronald E. Dulek
How to Use Bottom-Line Writing in Corporate Communications
* Janis Fisher Chan
E-Mail: Presenting a Professional Image
Part Four:Reports and Other Longer Documents
* J. C. Mathes and Dwight W. Stevenson
Audience Analysis: The Problem and a Solution
* Nancy Allen, Dianne Atkinson, Meg Morgan, Teresa Moore, and Craig Snow*
What Experienced Collaborators Say About Collaborative Writing
* Vincent Vinci
Ten Report Writing Pitfalls: How to Avoid Them
* Sheryl Lindsell-Roberts, `Technical Writing for Dummies'*
Technical Writing for Dummies
* Darrell Huff
How to Lie with Statistics
* Carolyn D. Rude
Legal and Ethical Issues in Editing
* David W. Ewing
Strategies of Persuasion
* Philip C. Kolin
Proposals
* Richard Johnson-Sheehan
Writing Proposals with Style
* Dan Jones
Determining the Ethics of Style
Part Five:Resumes and Other Written Materials for a Job Search
* John L. Munschauer
Writing Resumes and Letters in the Language of Employers
* Diana Reep*
Writing Resumes
* Matthew Yate*
Resume Formats
* Steven Graber
The Basics of a Cover Letter
* Karl Weber and Rob Kaplan
Follow-Up Letters
Acknowledgments
Index
*New Reading
Introduction
Part One:Process as Well as Product
* John Keenan
Using PAFEO Planning
* Michael E. Adelstein
The Writing Process
* Linda Flower and John Ackerman
Evaluating and Testing as You Revise
* John S. Harris
The Project Worksheet for Efficient Writing Management
* Jack Seltzer*
The composing Process of An Engineer
Part Two:Problems with Language
* Newman P. Birk and Genevieve B. Birk*
Charged Language
* John S. Feldman*
What do you Mean you Don't Like My Style
* Stuart Chase
Gobbledygook
* Marvin Swift*
Clear Writing Means
* Universityof Wisconsin-ExtensionEqual Opportunities Program Office and Department of Agricultural Journalism
A Guide to Nonsexist Language
* Gwyneth Olofsson
International Communication and Language
Part Three:Business and Technical Correspondence
* Sharon J. Gerson and Steven M. Gerson*
The Importance of Memos, Letters, and E-mail
* David V. Lewis
Making Your Correspondence Get Results
* Allan A. Glatthorn
"I Have Some Bad News for You"
* John S. Fielden and Ronald E. Dulek
How to Use Bottom-Line Writing in Corporate Communications
* Janis Fisher Chan
E-Mail: Presenting a Professional Image
Part Four:Reports and Other Longer Documents
* J. C. Mathes and Dwight W. Stevenson
Audience Analysis: The Problem and a Solution
* Nancy Allen, Dianne Atkinson, Meg Morgan, Teresa Moore, and Craig Snow*
What Experienced Collaborators Say About Collaborative Writing
* Vincent Vinci
Ten Report Writing Pitfalls: How to Avoid Them
* Sheryl Lindsell-Roberts, `Technical Writing for Dummies'*
Technical Writing for Dummies
* Darrell Huff
How to Lie with Statistics
* Carolyn D. Rude
Legal and Ethical Issues in Editing
* David W. Ewing
Strategies of Persuasion
* Philip C. Kolin
Proposals
* Richard Johnson-Sheehan
Writing Proposals with Style
* Dan Jones
Determining the Ethics of Style
Part Five:Resumes and Other Written Materials for a Job Search
* John L. Munschauer
Writing Resumes and Letters in the Language of Employers
* Diana Reep*
Writing Resumes
* Matthew Yate*
Resume Formats
* Steven Graber
The Basics of a Cover Letter
* Karl Weber and Rob Kaplan
Follow-Up Letters
Acknowledgments
Index
*New Reading