Marketing Strategy
3rd Edition
Published on 6. April 2004
Book
Paperback/Softback
544 pages
978-0-324-20140-6 (ISBN)
Description
Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 230 mm
Thickness: 32 mm
Weight
1134 gr
ISBN-13
978-0-324-20140-6 (9780324201406)
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Schweitzer Classification