Nonprofit Guide to Going Green
Published on 12. January 2010
Book
Hardback
456 pages
978-0-470-52982-9 (ISBN)
Description
The definitive, practical, go-to resource guide on helping all charities become more "green" Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission.
Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge.
Helps nonprofits green their efforts and carbon footprint *
Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment *
Teaches how to do a self-audit and plan for a more environmentally sensitive future *
Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"
Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge.
Helps nonprofits green their efforts and carbon footprint *
Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment *
Teaches how to do a self-audit and plan for a more environmentally sensitive future *
Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"
More details
Language
English
Place of publication
New York
United States
Product notice
sewn/stitched
Paper over boards
With dust jacket
Dimensions
Height: 259 mm
Width: 188 mm
Thickness: 38 mm
Weight
975 gr
ISBN-13
978-0-470-52982-9 (9780470529829)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
TED HART, ACFRE, is founder and CEO of the new international nonprofit environmental movement called GreenNonprofits (http://greennonprofits.org), dedicated to helping nonprofits and NGOs around the world to learn how to become part of the much needed global environmental solution. He is also considered one of the foremost experts in ePhilanthropy around the world, and is sought after internationally as an inspirational and practical speaker and consultant on topics related to nonprofit strategy both online and offline. (http://tedhart.com)
ADRIENNE D. CAPPS, CFRE, has worked in the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in Virginia, New York, and California.
MATTHEW BAUER is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for-profit and nonprofit sectors over the past twenty years.
Subscribe to the free Green Nonprofits newsletter at: http://www.greennonprofits.org
ADRIENNE D. CAPPS, CFRE, has worked in the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in Virginia, New York, and California.
MATTHEW BAUER is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for-profit and nonprofit sectors over the past twenty years.
Subscribe to the free Green Nonprofits newsletter at: http://www.greennonprofits.org
Content
Introduction xv
Green Facts xix
About the Editors xxi
Part I Green Management 1
Chapter 1 Raising Green by Being Green-Charity Fundraising 3
What is "Green Fundraising," and Why Do It? 3
Greening Your Annual Fund/Direct Mail Program 4
Greening Your Grant Writing 10
Greening Your Fundraising Events 14
Greening Your Major/Planned Gifts Program 18
Conclusion 22
Chapter 2 The Green Bottom Line 25
Your Budget, Before and After Greening 25
Looking for Opportunities to Improve: The Green Audit 27
Green Buildings 27
Lighting 29
Heating and Cooling 29
Saving Money by Saving Water 30
Transportation 30
Meetings and Events 31
Reduce, Reuse, Recycle 32
Human Capital 32
Green Cleaning 33
Green Insurance 34
Clean Energy 34
Carbon Offsets 35
Green Printing 35
Green Bank 36
Green Computing 36
Green Offices 37
Promotion and Publicity 38
Conclusion 39
Chapter 3 Developing a Green Management and Employee Plan 41
Overview 41
Phase One: Developing the Green Plan 44
Phase Two: Implementation of the Green Plan 54
Phase Three: Ongoing Management, Measurement, and Improvement 55
Conclusion 57
Chapter 4 Creating Your Green Marketing and Communications Plan 59
Introduction 59
Green Marketing in the Corporate World 59
Green Marketing in the Environmental Movement 60
Greenwashing 61
Why Green Marketing and Communications Matter to Charities 61
Five Elements of Your Green Communications Plan 64
Outreach to Press 67
Thought Leadership 68
Partnerships 68
Online and Social Media 69
Taking Advantage of Opportunities 69
Communications and Public Policy 69
Whom to Talk to 70
Keeping Communications Open 70
Note of Caution: Public Officials 71
Case Study: Mother Jones Magazine 71
Case Study: Habitat for Humanity of Metro Denver 72
Introduction to the Appendixes 74
Chapter 5 Green Events 77
Yesterday and Today 77
Triple-Bottom-Line Event Planning 78
Seven Steps to Best Practices in Greening Events 80
Case Study 91
Conclusion 91
Chapter 6 Greening Your Organization's Travel 93
Introduction 93
Carbon-Neutral Travel 94
Green Travel Policies 97
Learn about Your Destination 98
While Traveling 99
Voluntourism 101
Selecting a Green Travel Company 102
Sustainable Travel Award Winners 102
Conclusion 103
Part II The Green Office 105
Chapter 7 Building Green and Greening Your Building 107
Getting Started 108
Sustainable Building Design 109
Conclusion 121
Chapter 8 Green Purchasing 123
Introduction 123
Green Labels: A Guide to Green Products 123
Certification Process 125
Green Labels in Use 126
Examples of Green Purchasing 139
Conclusion 139
Chapter 9 Making the Move to Green Transportation 141
The Cost of Cars: An Environmental Toll 141
Subsidizing Mass Transit 142
Walking and Biking: The Scenic Route 143
Car Sharing: Surrendering Your Keys 145
Charging Around: The Electric Car Infrastructure 146
Your Fleet: Available Green Cars and Trucks 147
How to Buy a Fleet Car 152
How to Use Incentives for Green Transportation 153
Driving Green 155
Fleet Management 155
Conclusion 156
Chapter 10 Green Office Practices 157
Introduction 157
Green Strategy for the Office 160
Eco-Friendly Furniture 161
Office Supplies 161
Electricity 162
Office Equipment and Operation of Equipment 164
Kitchen and Break Rooms 165
Bathrooms 166
Cleaning of the Office 166
Waste 167
Conclusion 172
Chapter 11 Green Technology Solutions 173
Introduction 173
Energy Management 174
How Virtualization Makes Sense 175
Waste Management 180
Conclusion 189
Part III Environmentally Friendly 191
Chapter 12 Being Green 193
Chemical Management Systems: Roles and Responsibilities 193
Principles of Good Chemical Management 197
Limiting and Controlling Chemical Hazards 202
Conclusion 205
Chapter 13 Closing the Loop 209
Introduction 209
Dealing with Waste 209
Reduce 212
Reuse 220
Recycle 222
Vendor and Source Assessment 223
Conclusion 226
Bibliography 226
Chapter 14 Water-Wise Actions in a Warming World 227
Introduction 227
Positive Actions and Impacts 230
Water-Wise Planning and Actions 230
Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization 240
Your Contribution to a Greener, Water-Wise Future 241
Chapter 15 Green Energy for Your Nonprofit 243
Introduction to Clean Energy 243
Overview of Options for Purchasing Clean Energy in the United States 248
What is a Renewable Energy Credit? 254
Empowering Your Community to Switch to Clean Energy 256
Communicating Your Clean Energy Message 256
Conclusion 256
Chapter 16 Advocacy for Green Nonprofits 259
Creating a Ripple Effect 260
Advocacy = Fundraising 261
"501(c) . . .What?" 262
Getting Started with Green Advocacy 263
Greener Advocacy Tools 264
Putting Together a Green Advocacy Team 266
Online Social Media as a Green Advocacy Tool 269
Types of Advocacy: Everyday, Grassroots, and Grasstops 271
Conclusion 278
Part IV Green Nonprofit Office Audit 279
Chapter 17 Green Audit 281
Green Nonprofit Office Audit 281
Conclusion 300
Part V Case Studies 301
Chapter 18 IFAW's Green Initiative Case Study 303
Introduction 303
Background 303
Rationale 305
Key Components to the IFAW Green Initiative 306
Chapter 19 Connect the Dots for Conard House Case Study 323
Overview 323
Key Challenges 324
Solutions 325
Summary of Results 326
Key Success Factors 332
Conclusion 332
Chapter 20 Motivation for the Schizophrenia Society of Canada to Become Green 335
Organization 335
Schizophrenia Society of Canada Rising Costs 336
Developing Policies and Control Methods 342
Implementing the Green Process 343
Messaging across the Country 343
Scanning and File Tagging 344
Document Management 345
Banking and Payroll Management 346
Selling the Green Process at the National Level 347
Best Sustainable Business Practices 348
Overcoming the Negative Barriers 348
Focus on Future Sustainability 349
Think Outside the Box and on the Grass 350
Reduce, Recycle, Reuse, Realign = Reward 350
Appendix A Resources and Bibliography 353
Resources 353
Bibliography 362
Appendix B Instructions and Guides 365
Step-by-Step Instructions on Planning a Green Press Event 365
How to Work with the Media 368
Sample Media, Marketing, and Communications Materials 372
Green Event (Venue) Assessment 376
Venue Best Practices Questionnaire 377
Event Venue: Landfill Diversion Objectives Questionnaire 378
Event Venue: Energy Usage and Conservation Questionnaire 380
Event Venue and Convention and Visitors Bureau (CVB): Public Transportation Questionnaire 381
Event Venue: Public Water Usage and Conservation Questionnaire 381
Event Venue: Product Usage for Custodial and Maintenance 381
Event Venue Caterer: Product Usage Food, Beverage, and Services Questionnaire 382
Event Vendor Green Assessment 382
Best Practices Guidelines for Events 383
Special Event Planners' Best Practices Guidelines 386
Set Designer Best Practices 387
Live Earth Wish List 388
Certification Registration 389
Notes 403
Index 415
Green Facts xix
About the Editors xxi
Part I Green Management 1
Chapter 1 Raising Green by Being Green-Charity Fundraising 3
What is "Green Fundraising," and Why Do It? 3
Greening Your Annual Fund/Direct Mail Program 4
Greening Your Grant Writing 10
Greening Your Fundraising Events 14
Greening Your Major/Planned Gifts Program 18
Conclusion 22
Chapter 2 The Green Bottom Line 25
Your Budget, Before and After Greening 25
Looking for Opportunities to Improve: The Green Audit 27
Green Buildings 27
Lighting 29
Heating and Cooling 29
Saving Money by Saving Water 30
Transportation 30
Meetings and Events 31
Reduce, Reuse, Recycle 32
Human Capital 32
Green Cleaning 33
Green Insurance 34
Clean Energy 34
Carbon Offsets 35
Green Printing 35
Green Bank 36
Green Computing 36
Green Offices 37
Promotion and Publicity 38
Conclusion 39
Chapter 3 Developing a Green Management and Employee Plan 41
Overview 41
Phase One: Developing the Green Plan 44
Phase Two: Implementation of the Green Plan 54
Phase Three: Ongoing Management, Measurement, and Improvement 55
Conclusion 57
Chapter 4 Creating Your Green Marketing and Communications Plan 59
Introduction 59
Green Marketing in the Corporate World 59
Green Marketing in the Environmental Movement 60
Greenwashing 61
Why Green Marketing and Communications Matter to Charities 61
Five Elements of Your Green Communications Plan 64
Outreach to Press 67
Thought Leadership 68
Partnerships 68
Online and Social Media 69
Taking Advantage of Opportunities 69
Communications and Public Policy 69
Whom to Talk to 70
Keeping Communications Open 70
Note of Caution: Public Officials 71
Case Study: Mother Jones Magazine 71
Case Study: Habitat for Humanity of Metro Denver 72
Introduction to the Appendixes 74
Chapter 5 Green Events 77
Yesterday and Today 77
Triple-Bottom-Line Event Planning 78
Seven Steps to Best Practices in Greening Events 80
Case Study 91
Conclusion 91
Chapter 6 Greening Your Organization's Travel 93
Introduction 93
Carbon-Neutral Travel 94
Green Travel Policies 97
Learn about Your Destination 98
While Traveling 99
Voluntourism 101
Selecting a Green Travel Company 102
Sustainable Travel Award Winners 102
Conclusion 103
Part II The Green Office 105
Chapter 7 Building Green and Greening Your Building 107
Getting Started 108
Sustainable Building Design 109
Conclusion 121
Chapter 8 Green Purchasing 123
Introduction 123
Green Labels: A Guide to Green Products 123
Certification Process 125
Green Labels in Use 126
Examples of Green Purchasing 139
Conclusion 139
Chapter 9 Making the Move to Green Transportation 141
The Cost of Cars: An Environmental Toll 141
Subsidizing Mass Transit 142
Walking and Biking: The Scenic Route 143
Car Sharing: Surrendering Your Keys 145
Charging Around: The Electric Car Infrastructure 146
Your Fleet: Available Green Cars and Trucks 147
How to Buy a Fleet Car 152
How to Use Incentives for Green Transportation 153
Driving Green 155
Fleet Management 155
Conclusion 156
Chapter 10 Green Office Practices 157
Introduction 157
Green Strategy for the Office 160
Eco-Friendly Furniture 161
Office Supplies 161
Electricity 162
Office Equipment and Operation of Equipment 164
Kitchen and Break Rooms 165
Bathrooms 166
Cleaning of the Office 166
Waste 167
Conclusion 172
Chapter 11 Green Technology Solutions 173
Introduction 173
Energy Management 174
How Virtualization Makes Sense 175
Waste Management 180
Conclusion 189
Part III Environmentally Friendly 191
Chapter 12 Being Green 193
Chemical Management Systems: Roles and Responsibilities 193
Principles of Good Chemical Management 197
Limiting and Controlling Chemical Hazards 202
Conclusion 205
Chapter 13 Closing the Loop 209
Introduction 209
Dealing with Waste 209
Reduce 212
Reuse 220
Recycle 222
Vendor and Source Assessment 223
Conclusion 226
Bibliography 226
Chapter 14 Water-Wise Actions in a Warming World 227
Introduction 227
Positive Actions and Impacts 230
Water-Wise Planning and Actions 230
Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization 240
Your Contribution to a Greener, Water-Wise Future 241
Chapter 15 Green Energy for Your Nonprofit 243
Introduction to Clean Energy 243
Overview of Options for Purchasing Clean Energy in the United States 248
What is a Renewable Energy Credit? 254
Empowering Your Community to Switch to Clean Energy 256
Communicating Your Clean Energy Message 256
Conclusion 256
Chapter 16 Advocacy for Green Nonprofits 259
Creating a Ripple Effect 260
Advocacy = Fundraising 261
"501(c) . . .What?" 262
Getting Started with Green Advocacy 263
Greener Advocacy Tools 264
Putting Together a Green Advocacy Team 266
Online Social Media as a Green Advocacy Tool 269
Types of Advocacy: Everyday, Grassroots, and Grasstops 271
Conclusion 278
Part IV Green Nonprofit Office Audit 279
Chapter 17 Green Audit 281
Green Nonprofit Office Audit 281
Conclusion 300
Part V Case Studies 301
Chapter 18 IFAW's Green Initiative Case Study 303
Introduction 303
Background 303
Rationale 305
Key Components to the IFAW Green Initiative 306
Chapter 19 Connect the Dots for Conard House Case Study 323
Overview 323
Key Challenges 324
Solutions 325
Summary of Results 326
Key Success Factors 332
Conclusion 332
Chapter 20 Motivation for the Schizophrenia Society of Canada to Become Green 335
Organization 335
Schizophrenia Society of Canada Rising Costs 336
Developing Policies and Control Methods 342
Implementing the Green Process 343
Messaging across the Country 343
Scanning and File Tagging 344
Document Management 345
Banking and Payroll Management 346
Selling the Green Process at the National Level 347
Best Sustainable Business Practices 348
Overcoming the Negative Barriers 348
Focus on Future Sustainability 349
Think Outside the Box and on the Grass 350
Reduce, Recycle, Reuse, Realign = Reward 350
Appendix A Resources and Bibliography 353
Resources 353
Bibliography 362
Appendix B Instructions and Guides 365
Step-by-Step Instructions on Planning a Green Press Event 365
How to Work with the Media 368
Sample Media, Marketing, and Communications Materials 372
Green Event (Venue) Assessment 376
Venue Best Practices Questionnaire 377
Event Venue: Landfill Diversion Objectives Questionnaire 378
Event Venue: Energy Usage and Conservation Questionnaire 380
Event Venue and Convention and Visitors Bureau (CVB): Public Transportation Questionnaire 381
Event Venue: Public Water Usage and Conservation Questionnaire 381
Event Venue: Product Usage for Custodial and Maintenance 381
Event Venue Caterer: Product Usage Food, Beverage, and Services Questionnaire 382
Event Vendor Green Assessment 382
Best Practices Guidelines for Events 383
Special Event Planners' Best Practices Guidelines 386
Set Designer Best Practices 387
Live Earth Wish List 388
Certification Registration 389
Notes 403
Index 415