Hospitality Strategic Management
Concepts and Cases
1st Edition
Published on 1. April 2004
Book
Hardback
560 pages
978-0-471-47853-9 (ISBN)
Description
Focusing on strategies for entrepreurship and innovation, Hospitality Strategic Management offers expert guidance to leaders of organizations looking to analyze and learn from their internal and external environments, thereby establishing strategic direction, creating strategies to move the organization in that direction, and implementing the strategies.
More details
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 24.3 cm
Width: 19.5 cm
Thickness: 40 mm
Weight
1077 gr
ISBN-13
978-0-471-47853-9 (9780471478539)
Schweitzer Classification
Other editions
New editions
Book
04/2009
Wiley
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Persons
JEFFREY S. HARRISON is the Fred G. Peelen Professor of Global Hospitality Strategy at the School of Hospitality Administration at Cornell University. Previously, he taught at Arizona State University, Clemson University, and the University of Central Florida.
CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
Content
Preface.
About the Authors.
Chapter 1. Strategic Management.
Chapter 2. The Environment and External Stakeholders.
Chapter 3. Organizational Resources and Competitive Advantage.
Chapter 4. Strategic Direction.
Chapter 5. Strategy Formulation at the Business-Unit Level.
Chapter 6. Corporate-Level Strategy and Restructuring.
Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources.
Chapter 8. Strategy Implementation through Organizational Design and Control.
Chapter 9. Strategies for Entrepreneurship and Innovation.
Chapter 10: Global Strategic Management and the Future.
Case.
Case Note: Learning Through Case Analysis.
Case 1. Six Continents: Demerging for a Better Future?
Case 2. Starbucks' Entry Into China.
Case 3. Fairmont Hotels & Resorts.
Case 4. Living a Vision at Hillerman Hotels.
Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future?
Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy.
Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun.
Glossary.
Index.
About the Authors.
Chapter 1. Strategic Management.
Chapter 2. The Environment and External Stakeholders.
Chapter 3. Organizational Resources and Competitive Advantage.
Chapter 4. Strategic Direction.
Chapter 5. Strategy Formulation at the Business-Unit Level.
Chapter 6. Corporate-Level Strategy and Restructuring.
Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources.
Chapter 8. Strategy Implementation through Organizational Design and Control.
Chapter 9. Strategies for Entrepreneurship and Innovation.
Chapter 10: Global Strategic Management and the Future.
Case.
Case Note: Learning Through Case Analysis.
Case 1. Six Continents: Demerging for a Better Future?
Case 2. Starbucks' Entry Into China.
Case 3. Fairmont Hotels & Resorts.
Case 4. Living a Vision at Hillerman Hotels.
Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future?
Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy.
Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun.
Glossary.
Index.