Start-up
A Practical Guide to Starting and Running a New Business
Published on 25. September 2006
Book
Hardback
VIII, 165 pages
978-3-540-32981-7 (ISBN)
Description
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
More details
Edition
2006
Language
English
Place of publication
Heidelberg
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Professional/practitioner
Illustrations
20 s/w Tabellen, 25 s/w Abbildungen
20 Tables, black and white; 25 Illustrations, black and white; VIII, 165 p. 25 illus.
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
432 gr
ISBN-13
978-3-540-32981-7 (9783540329817)
DOI
10.1007/3-540-32982-X
Schweitzer Classification
Other editions
New editions
Book
08/2018
2nd Edition
Springer
€74.89
Shipment within 10-15 days
Additional editions
Book
10/2010
Springer
€80.24
Article exhausted; check for reprint
Content
How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.