Managing Cultural Differences: Instructor's Manual: European Supplement
4th Edition
Published on 12. November 1996
Book
Paperback/Softback
260 pages
978-0-88415-472-3 (ISBN)
Description
This is an instructor's manual (European supplement) to a guide which shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts should make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style. The book is packed with useful insights into understanding, co-operating with, and motivating people from various cultures - Asian, European, Middle-Eastern, African and Hispanic. Customized supplements for Asian (5466) and Latin American (5470) perspectives are available free to qualified instructors.
More details
Edition
4th edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
tables, references, bibliography, indexes
Dimensions
Height: 297 mm
Width: 210 mm
Weight
140 gr
ISBN-13
978-0-88415-472-3 (9780884154723)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Cultural impacts on global management: leadership in globalization; leadership in global communications; leadership in global negotiations and strategic alliances; leadership in cultural change; leadership in cultural synergy. Part 2 Cultural impacts on global business: managing for cross-cultural effectiveness; managing transitions and re-locations; managing diversity in the global work culture; effective performance in the global marketplace. Part 3 Culture specifics and business/services abroad: doing business with North Americans - United States and Canada; doing business with Latin Americans - Mexico, Central and South America; doing business with Asians - Australia, China, India, Indonesia, Japan, Philippines, South Korea and Vietnam; doing business with Europeans; doing business with Middle-Easterners; doing business with Africans.