Machiavelli, Marketing and Management
1st Edition
Published on 20. April 2000
Book
Paperback/Softback
256 pages
978-0-415-21670-8 (ISBN)
Description
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:
* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
12 s/w Tabellen
12 Tables, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 14 mm
Weight
401 gr
ISBN-13
978-0-415-21670-8 (9780415216708)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Phil Harris | Andrew Lock | Patricia Rees
Machiavelli, Marketing and Management
Book
04/2000
1st Edition
Routledge
€178.27
Article exhausted; check different version
Phil Harris | Andrew Lock | Patricia Rees
Machiavelli, Marketing and Management
E-Book
04/2000
Routledge
€78.99
Available for download
Phil Harris | Andrew Lock | Patricia Rees
Machiavelli, Marketing and Management
E-Book
04/2000
Routledge
€78.99
Available for download
Persons
Patricia Rees Andrew Lock Phil Harris
Content
Foreword Contessa Beatrice Rangoni Machiavelli Part 1 Introduction; Overview; 1. Machiavelli Through the Ages Phil Harris, Andrew Lock and Patricia Rees 2. Machiavelli's Contemporaries George Bull 3. Machiavelli: Master of Liberty Contessa Beatrice Rangoni Machiavelli Part 2 Marketing; Overview 4. Contra Post-modernism: Machiavelli on Limits to the Malleability of Consciousness Richard Elliott 5. Niccolo Machiavelli as Relationship Marketing Guru Michael Thomas 6. The Machiavellian Role of Spin Doctors Dominic Wring Part 3 Management; Overview; 7. Renaissance Realpolitik for Modern Management Lord Alistair McAlpine 8. From the Dark to the Light Brian Stone and Jayne Pashley 9. Corporate Governance: Real Power and Management, and Machiavelli Ken Simmonds Part 4 Political Management; Overview; 10. Machiavelli, Politics and Modern Language Use in Modern Management Terry Berrow 11. Are Machiavellian Tactics Still Defensible in Politics? Maureen Ramsey 12. Political Servants Kevin Moloney Part 5 Machiavellian Management Thought in Modern Times; Overview; 13. The Rhetoric of Dichotomy in Machiavelli and Enoch Powell John Parkin 14. Butchers, Bunglers and Machiavelli Martin Stephen 15. Machiavelli and Human Nature Bob Gutfreund Part 6 End Piece; The Myth and Reality of Telling the Truth: The Legacy of Niccolo Machiavelli.