
Find Your Lightbulb
How to make millions from apparently impossible ideas
Mike Harris(Author)
Capstone Publishing Ltd
Published on 15. April 2008
Book
Paperback/Softback
272 pages
978-1-906465-04-9 (ISBN)
Description
Would you love to start your own business but feel daunted by the slim odds of success? Do you dream about making millions but simply don't know where to start?
Find Your Lightbulb answers all these questions, helping you to harness your ability to make millions from nothing more than a simple idea.
You don't need to be superhuman, you don't need to have funds in the bank - you don't even need to have an amazing idea in order to get started. Serial entrepreneur Mike Harris shows you that all it takes is enthusiasm, commitment and a willingness to learn.
And Mike Should know - he's spent the past 20 years creating successful businesses from apparently impossible ideas - ideas which everyone told him would never work.
With invaluable business advice and case studies from entrepreneurs and innovators on both sides of the Atlantic, this make-it-happen manual will help you fix the odds of success firmly in your favour.
Mike Invites you to plug into the collective wisdom of an army of high-achievers:
* Get started in the most powerful way possible.
* Discover how to deal constructively with the inevitable criticisms
* Learn how to find hundreds of successful ideas.
* Get your business funded.
* Create the most powerful yet often neglected assets possible for your new business.
* Discover the one fundamental principle which characterises all successful leaders.
* Uncover the best kept secret in business.
* Put all of this together in a step-by-step approach to success.
Reviews / Votes
"This is a really useful and practical A-Z of how to take a business idea and make it successful." (HotBrandsCoolPlaces.com, May 2008)"... the chapters on brand-building, culture and leadership are filled with sensible advice." (Management Today, May 2008)
More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 15 mm
Weight
349 gr
ISBN-13
978-1-906465-04-9 (9781906465049)
Schweitzer Classification
Other editions
Additional editions

E-Book
01/2010
Capstone
€11.99
Available for download

E-Book
08/2008
Capstone
€11.99
Available for download
Person
Mike Harris was the founding CEO of telephone bank Firstdirect and internet bank Egg; he created two one-billion pound businesses and was credited worldwide. In between these commitments, he was chief executive of Mercury Communications, then the main competitor to BT, where he created an iconic brand and built a multi-billion pound consumer business. He was also chairman of mobile phone company Mercury One-2-One during its early years. One-2-One was bought by T-mobile for $10 billion in 1999.
He is currently chairman and co-founder of digital identity experts Garlik - a company which was created in 2005 in order to give individuals and their families more power over the way their information is used in the digital world. It has the inventor of the World Wide Web - Tim Berners-Lee - on its advisory board.
Mike is also chairman of innovation at the Royal Bank of Scotland. he was a regular speaker at mid-career MBA courses at the MIT Sloan School of Management between 1996 and 2006 and he often speaks at public seminars and runs private workshops on leadership, innovation and entrepreneurship. His clients have included O2, IBM, Colt, Intel, Oracle, Adobe and EDS.
Content
Chapter 1 - Star in your own soap opera
Chapter 2 - Critics are your most valuable design resource
Chapter 3 - Know your 'ends' from your 'means'
Chapter 4 - Take smart risks
Chapter 5 - Most meetings are a waste of time
Chapter 6 - Customer insight is crucial
Chapter 7 - Reputation, reputation, reputation
Chapter 8 - Unleash the human spirit
Chapter 9 - Straddle the edge of reason
Chapter 10 - Avoid everybody else's embarrassing mistakes
Chapter 11 - Get your act together