The Complete Sales Letter Book: Model Letters for Every Selling Situation
Model Letters for Every Selling Situation
1st Edition
Published on 30. November 1997
Book
Hardback
416 pages
978-0-7656-0083-7 (ISBN)
Description
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 36 mm
Weight
985 gr
ISBN-13
978-0-7656-0083-7 (9780765600837)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jonathan Harris, Ann McIntyre
Content
About the Authors, Acknowledgments, What This Book Will Do For You, Part 1. Letters to Get the Sales Cycle Started, 1. Introductions, 2. Getting Started Through Direct Mail, 3. Letters That Get Appointments and Built Goodwill, 4. Cover Letters, Part 2. Letters for Overcoming Obstacles, Keeping the Sale Going and Closing and Confirming the Sale, 5. Persuading the Customer to Move Forward, 6. Letters to Help You Recover When Things Go Wrong, 7. Letters to Help Disappointed Customers, 8. Presenting Pricing, 9. Letters to Close the Sale and Confirm the Order, Part 3. Letters That Sustain Lifetime Relationships with Customers, 10. Keeping the Customer Informed About Your Company, 11. Showing Continued Interest in the Customer, 12. Special Events and Customer Appreciation, 13. References and Recognition, Part 4. Letters in Cyberspace, 14. Customers Are Just an E-mail Away, 15. Improving Internal Communication with the New Media, Index