Advertising in Action (RLE Advertising)
Published on 15. March 2013
Book
Hardback
978-0-415-81779-0 (ISBN)
Description
The absurdities, excesses and extravagances of advertising are all writ large on the critic's mind - or soul. Argument about it is increasing and shows signs of becoming as bitter as the religious or political disputes of old. Depending on taste, particular advertisements may amuse or irritate, interest or offend, bore or outrage. But before forming a final judgement, the unprejudiced observer must take account of the economic purposes and results of what seems a bizarre business. What is advertising doing to the British economy? How does it affect employment, efficiency, prices and choice? In short, how does it affect the way we earn our living and spend our earnings?
Seventy more or less detailed case histories on a wide variety of products have been assembled for the first time relating expenditure on advertising to sales. There is much to fascinate, interest and instruct not only the advertising expert, but also his victim, the general reader and consumer.
First published in 1962.
Seventy more or less detailed case histories on a wide variety of products have been assembled for the first time relating expenditure on advertising to sales. There is much to fascinate, interest and instruct not only the advertising expert, but also his victim, the general reader and consumer.
First published in 1962.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-0-415-81779-0 (9780415817790)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface. Acknowledgements. Part I: Introduction. 1. Scope and Method. Part II: Mixed Markets. 2. Banking, Finance, Insurance: Barclays DCO, The Big Five, Crosby Income Trust, Eagle Star, Manufacturers' Life of Canada, Leek and Moorlands. 3. Business and Agricultural Supplies: Burroughs Machines, British Olivetti, Roneo, Industrial coal, United Glass, Thornber chicks. 4. Central Heating: Potterton boilers, Shell-Mex and BP, Gas Council, National Coal Board. 5. Chemists' Goods: Bronco, Kleenex, Brylcreem in USA, Dettol antiseptic, Gillette Extra, Macleans, Panadol analgesic, Shampoo Anonymous. 6. Children's Products: Heinz baby foods, Start-Rite shoes, Woodward's Gripe Water. 7. Confectionery: Cadbury Snack, Callard & Bowser's butter-scotch. 8. Co-Operative Advertising: Glass packaging, Milk, Cheese, Australian food and wine. 9. Detergents. 10. Drinks: Bovril, Guiness, Harvey wines, Instant coffee, Schweppes in America and the UK. 11. Employment and Education: Anonymous 600, Civil Service, IEA, Wolsey Hall, Knowledge. 12. Home Equipment: Black & Decker, Brolac P.E.P., Hoover washing machines, Berry's Magicoal, Ercol, Shepherd castor, Cooper aerosols. 13. Mail Order: Headquarter & General Supplies. 14. Motoring: Castrol, Dauphine, Mobilgas, Boots antifreeze. 15. Provisions: Bird's Custard, Birds Eye, Blue Band, Cornish Wafers, Kattomeat, Mary Baker, Norway Sild, A packaged food. 16. Retailing, Wholesaling: Army & Navy Stores, Grandways, SPAR, Interflora, John Collier, Jen shoes. 17. Shorter Studies: Sit at Ironing Tables, New Holland Baling Machines, Viota Tea Cakes Mix, Molyslip, Smart Weston, Tango, Castle Howard, Delsey Tumble Display, Holidays. Part III: Assessment. 18. Limitations and Lessons. 19. The Public Interest. Glossary. Index of Names