
A Quick Start Guide to Podcasting
Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites
Mark Harnett(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. September 2010
Book
Paperback/Softback
136 pages
978-0-7494-6145-4 (ISBN)
Description
We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website.
No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website.
All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.
No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website.
All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 198 mm
Width: 130 mm
Thickness: 10 mm
Weight
182 gr
ISBN-13
978-0-7494-6145-4 (9780749461454)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. He has also built and launched successful online advertising and lead generation products at Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing where he advises firms on search marketing and customer acquisition strategies.
Content
Chapter - 00: Introduction: Why podcast?;
Section - ONE: Audio;
Chapter - 01: How to write for the ear;
Chapter - 02: How to interview;
Chapter - 03: How to record your podcast;
Chapter - 04: How to edit audio;
Section - TWO: Video;
Chapter - 05: How to record your video podcast;
Chapter - 06: How to edit your podcast;
Section - THREE: Audio and video;
Chapter - 07: How to upload your podcast;
Chapter - 08: Copyright
Section - ONE: Audio;
Chapter - 01: How to write for the ear;
Chapter - 02: How to interview;
Chapter - 03: How to record your podcast;
Chapter - 04: How to edit audio;
Section - TWO: Video;
Chapter - 05: How to record your video podcast;
Chapter - 06: How to edit your podcast;
Section - THREE: Audio and video;
Chapter - 07: How to upload your podcast;
Chapter - 08: Copyright
Introduction - Why podcast?
How to write for the ear
How to interview
How to record your podcast
How to edit audio
How to record your video podcast
How to upload your podcast
Copyright